Noel & Ballard

about the design

Developed a refined , corporate identity balancing approachability (script) with authority (structured sans-serif). The logo also incorporates the sankofa bird is a word from the Akan language of Ghana that means “to go back and get it,” symbolizing the importance of learning from the past to build a better future. It also effectively communicates partnership and guidance, perfect for professional consulting services.

 

design features
  • Stylized sankofa bird in the center, suggesting guidance, partnership, support and building a better future
  • The hand integrates with a curved, flowing element
  • Reinforces consulting/advisory themes of trust and collaboration
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